Marketing Campaign Analyser | Chater Allan LLP

Marketing Campaign
Analyser

No. of customers you are marketing to

Total projected marketing costs

Expected response rate

Expected conversion rate on responses

Expected profit on each converted customer

Calculate

This calculates the return on investment (ROI) for any marketing campaign. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and conversion rates.

Number of responses:

Cost per response:

Number of buyers:

Cost per buyer:

Total profit from campaign before marketing costs:

Profit on campaign after marketing costs:

Return on investment:

Please note that no reliance should be placed on any of the calculators. They are not a substitute for proper professional advice.